augmented tailor
streamlining the tailoring process
Role
secondary research
Concept development
UX/UI design
prototyping
storytelling
team
sara colombo
filippo zambrelli
Francesco isgro
scott penman
timeline
June 2018 - dec 2018
results
semi-functional physical prototypes, future vision video
As a Design Intern at the MIT Design Lab, I worked to reimagine the current tailoring process of a luxury Italian fashion brand that caters to elite clients.
I joined the team at the beginning of the project, starting by conducting extensive secondary research that explored emerging technologies to understand the realm we were trying to innovate in. This research, combined with primary research conducted with salespeople in the brand’s flagship stores and tailors at their headquarters, eventually resulted in the development of an ecosystem of tangible interfaces to streamline the process.
My contributions throughout this project included user research and analysis, brainstorming, concept-mapping and clustering, and low-fidelity wireframing, concept development and final presentation. We wrapped this project in December 2018 with an internal demonstration for our client, including physical prototypes of ecosystem elements that demonstrated key functions, as well as a concept video.
I am restricted from sharing information about our client or further details until the project is officially made public, but I’m happy to privately respond to inquiries to discuss my contributions on a higher level, or my experience at the Design Lab.