wear galaxy watch 6
to have the coolest face on your wrist
Role
project lead
market research & analysis
design strategy
rapid concepting
tools
figma
photoshop
team
gigi lam
zaianne sparrow
michael wiggins
vida saffari
timeline
dec 2022 - feb 2023
(8 wks)
results
concepts featured in launch of galaxy watch 6
showcase design featured in launch of galaxy flip6/fold6
At SDIC, I led the development of a visual strategy and design languages for the Samsung Galaxy Watch6.
This project was done in collaboration with our partners in the Mobile UX team in Suwon HQ, and had to be done quickly in time for designs to be considered, selected and refined in time for product launch in July.
The ask also included considerations for highlighting the featured aspects of the product: celebrating our thinnest bezel yet, and highlighting the Samsung Galaxy Watch’s role as the best watch for health, including its advanced capabilities in detecting body states, supporting active lifestyles, and healthy sleep.
To add value, our team conducted additional business strategy and analysis to identify three core customer types to ground our design process. Our final pitch included two distinct design languages, each with their own mood and style.
Several of our concepts were featured during our July 2023 Galaxy Unpacked event and in the marketing materials for the launch of the Galaxy Watch 6 and the Galaxy Watch 6 Classic.
As a bonus surprise, one of our designs was actually the showcase cover design for the launch of the Galaxy Flip 6 and Galaxy Fold 6, which was highlighted at Unpacked in July 2024 and in marketing materials.
our pitch vs. featured designs
For sleep, our pitch included two concepts for sleep - one of which centered around a gentle sleep coaching concept with an outer ring used to track sleep, and the other a playful focus on the sleep animal.
Core design elements from both of these were combined into one of the final designs featured on the Galaxy Watch 6 launch in July 2023.
For tracking exercise, our pitch included a new use of the clock face time numbers to also be a marker of progress for step count, active time and calories. We also included a treatment of numbers that featured bubbly and bold numbers.
These core design elements were combined in the following default Galaxy Watch 6 face:
